what we learned

Not one of these sentences was about us.

We read 44,457 reviews and threads about pregnancy apps before building ours. These are nine things women wrote — and what we did so that it would not happen here.

The words are real and public. The names of the people who wrote them are not, and neither is the name of the app they were writing about: they were people letting off steam, not witnesses to be paraded. Two of these were written in Italian and are translated here.

what they wrote
I lost my damn baby. Can you please just give me back the main screen?
what we did

In Settings there is one quiet line: “The pregnancy has ended.” One confirmation, and the notifications stop straight away. The home screen goes silent — no weeks, no “your baby is the size of”. Every memory and every result stays exactly where it is, because the follow-up appointment needs them. And the chat will never ask how it is going again.

what they wrote
Why are you talking to me like this? I'm not the baby.
what we did

This is not a feature, it is a writing rule. No “hey mama”, no baby voice, no remarks about your weight. And no flames, no streaks, no badges: we are talking to tired women, not putting them in a race.

what they wrote
You should say that ranges exist. You should be putting mothers-to-be at ease.
what we did

Under the week's measurements it now says they are averages, and that the real numbers come from your scans. And there is “Is this normal?”: 64 entries — 32 pregnancy symptoms and 32 newborn signs — split into three honest answers: usually normal · mention it at your next appointment · call someone today. Each one with its source.

what they wrote
I have all my old bump photos saved in here, and now I cannot get any of them off, because they decided to delete everything.
what we did

The angriest reviews we read were not about missing features. They were about photos lost in an update. So inside the app there are four written promises, a bin that gives you 30 days to change your mind, and a button that hands you everything in one file whenever you want it.

what they wrote
After the birth it still kept giving me notifications to count her kicks.
what we did

Six women in ten uninstall the pregnancy app right after the birth. Not because they stop needing one: because the app stops there. Here the weekly story carries on through all 52 weeks of the first year, and milestones are always given as ranges — never “by now they should”.

what they wrote
I had to delete this app solely because of the community section.
what we did

No comparing, no leaderboards, no numbers to measure yourself against. Instead of the contest there is Mental health: one gentle question now and then — how are you, really — three answers, no score. And when it is needed, the real questionnaire and real contacts.

what they wrote
Add twin option, should be a basic thing. I feel discriminated.
what we did

Two babies, two growth curves, two names, and the weight references that belong to a twin pregnancy. From the first screen to the last — not an app built for one and half-adapted for two.

what they wrote
Now I'm $60 in debt.
what we did

Free trials that renew themselves have ruined the reputation of a whole industry. Here the price is stated before you pay, and inside the app is the commitment that what is free today stays free: health, safety, the album and the postpartum diary will not slip behind a subscription in some update.

what they wrote
Stop making baby gear “smart” if it can't work at 3am.
what we did

There is a night mode in the baby diary: near-black screen, three big buttons — feed, nappy, sleep — one hand, no charts and no analysis. One tap, and you are back in bed.

We did not invent any of this.

We spent weeks reading what was not working, and built the version that was missing. If you find something wrong here, write and tell us: that is how half of this app came about.

Write to us